Exactly 15 years ago today, this article was published in Montville, New Jersey—February 4, 2011—spotlighting a local, family-owned manufacturer success story. In the world of desserts, the little details often make the biggest difference. The 2011 Patch piece, written by local contributor Sue Marinello, captured American Sprinkle Co. in its early days. Marinello writes about a company founded in 2001 by four brothers (Bill, Bob, Doug, and Ken Brockmann) after they grew tired of bland, starch-heavy sprinkles at a Carvel Ice Cream store. Their mission? Revive a classic European recipe using real ingredients like authentic cocoa and sugar to create premium toppings with genuine flavor, better shape, shine, and adhesion—no artificial shortcuts. They set up on Riverside Drive in Pine Brook, NJ, staying family-run to keep quality high and prices approachable. Their chocolate sprinkles earned praise for that "gourmet taste" everyone loved.

Since its humble beginning in New Jersey, American Sprinkle Co. has grown while staying true to its family-owned ethos: now based in Pineville, North Carolina, at a newly expanded 90,000-square-foot, SQF-certified facility. ASC is still producing premium, U.S.-made sprinkles, confetti, nonpareils, and more—with modern perks like private labeling, custom bottling, peanut-free/gluten-free options, and responsibly sourced ingredients. This evolution from a New Jersey startup to a North Carolina powerhouse proves quality ideas can scale beautifully without losing their heart. It's a reminder that perfecting something simple and joyful—like better sprinkles—can build something enduring, adapting over time while keeping craftsmanship central.

Today, American Sprinkle Co. is celebrating 25 years in business in 2026, still sharing that same passion for quality ingredients and thoughtful growth in their products, demenstrating how humble, local beginnings in NJ can span international reach and even in an age of mass production, family-run dedication to real flavor and happiness wins the day!

An inspiration that speaks to American entrepreneurship: find the gap, use better ingredients, and create sweetness that lasts—from NJ origins to NC success and beyond.

What’s your favorite way to use sprinkles—on ice cream, cupcakes, or something unexpected? Share in the comments! And for the full original 2011 story (a wonderful snapshot of Montville's entrepreneurial spirit, written by Sue Marinello), check it out here: American Sprinkles Manufactured in Montville.

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